Yesterday is China's national museum of the idea of "the Louvre, the Louvre museum collection treasures and witness history of France in eight hundred" exhibition, through eight pieces of oil painting the Louvre museum collections, shows the descended from defence fort eight centuries, the world's largest museum of history, and its status in human civilization. As the ancestor of museums of France, have too much behind the Louvre is worth us to learn about things. Such as derivatives, now more and more attention of museum is born for along with the establishment of the Louvre museum.
In 1793, as a product of the French revolution, the Louvre museum is the predecessor of the central museum of art. In 1797, the Louvre is set up, engraved with molding production workshop, its products for commercial sale. In 1883, the French "adornment art central league" also set up their own molding workshop, at first only provide plaster models for schools and the artist studio, because its products are well made, after gradually favored by high-end crowd, become a valuable collectibles. Since then, with the invention of photography, can become a museum for mass consumption postcard derivatives in the powerhouse.
Although as early as in 1921, France has to follow the established for museum derivatives production and sales of the national museum of technology and business development, but there is no denying the fact that until the sixties and seventies of the last century, derivatives, situated on the edge of the museum business all the time, is in a state of at a loss. In the 1980 s, the museum's own money (through tickets, the social sponsorship, sales channels such as derivatives and services) rising proportion and the general audience to the museum the diversification of consumer demand, makes the museum attaches great importance to the development and sale of derivatives.
Today, though most of the French museums by means of public bidding for their souvenir shop choose supply and management institutions, but because of historical reasons, the French national museum association (RMN) always plays a key role. This agency, founded in 1895, 1895 since the first four museum (the Louvre museum, the Versailles custom oil painting Palace Museum, st germain Leon lai museum and Luxembourg museum), extended to today's 34 national museum. Though not museum, no collection function, its status is not worse than any museum. Was built at the beginning of, RMN fundamental mission is to accept for rich countries to collect and manage the national money for buying art. Law in 1895, RMN entitled to "sell the royal diamond and half of the funds (at that time, the French government is buying art, decide to sell the diamond royal emperor period have to raise money)," "social donation" "national funding for buying art", and "museum sales replica engraving, sculpture and other income", etc.
However, limited by system, RMN for a long period of time is in a state of living beyond its means, annual loss even reached 140 million francs. In the early 1990 s, turns into a "industrial and commercial nature of the public institutions" RMN from system, enterprise management mode, on the basis of inheriting traditional experience, gradually to glow the new vitality.
In 2015, RMN in entity between the French major museum in 38 souvenir shops and greet customers online store, a portrait painting total of 6.1 million people, to achieve sales of 54.5 million euros. It is understood that the RMN commercial development mainly include books, audio and video products, derivatives development and sales of three parts.
Books: since the 1930 s began publishing of art books RMN, now has become Europe's largest art books publishers, it in France and put Lamar weng publishing group cooperation, selling through 43 bookstores, in a foreign country is through special promotion sales, in the form of copyright transfer 50 kinds of independent or cooperation published a new book every year. In 2006, only "Cezanne, Picasso" and "provence Cezanne" two exhibitions, just focus, 50000 copies sold.
Audio and video products: RMN since 1970 cultural arts films and documentaries, including many in the French national television broadcast.
Derivatives development and sales: RMN has obtained more than 30 museum souvenir shops, according to customer requirements and the features of the collection of more than 50 museums of derivatives of more than 3000 kinds of (an annual increase of about 50 new products), 6.5 million pieces per year.
RMN hundred years of experience provides museum derivatives with quality guarantee, as the French national museum 900000 pieces of cultural relics collection images copyright, the Louvre museum, 14000 print rigid and 5600 in France and Europe important sculpture plaster mold of owners and managers, RMN in book publishing and art replication also has the incomparable advantage over other institutions. RMN general manager Thomas's farmers have not so proudly said: "from the museum is located in the export corner souvenir counter before, now foreign counterparts admire the bookstore, souvenir shops, always walk in the forefront of industry museum in France."
Emerging powers, however, continue to challenge the RMN monopoly. In 2013, the French national museum of decorative arts souvenir shop franchise bidding, was only 5 years old beat RMN Arteum design company. Compared with RMN Arteum design products more emphasis on practicality, wearable, and no formality of copy, imitation, more reflect the dialogue between contemporary artists and works and creation again. Nowadays, Arteum already has more than 4000 kinds of products, including exclusive rights, annual turnover of more than 7 million euros.
art art art art art art art art art art art art art art art art art art art art art chisel, hammer, Mosaic and so on a variety of craft, so its beauty is not accidental, masses of working people is the accumulation of sweat and wisdom is made and be become.
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